There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well. But one method used by a growing number of webmasters is that of building link popularity through the syndication of original articles. Syndicated articles are becoming increasingly popular because article syndication builds permanent links from many different, topically related, keyword rich pages. There are several steps one can take in order to ensure that an article is syndicated as much as possible, and that the links from those syndications are of the highest quality.